“The only thing we have to fear is… fear of the rear itself.” Bidets are back…

‘When Did you and the Bidet First Meet?‘ According to the majority of dictionaries a Bidet is still described as, ‘A small, low bath in which a person washes the lower part of their body.’ That’s exactly how I remember seeing a ‘bidet’ for the first time in a relative’s bathroom. I didn’t have a dictionary to hand, there was no, ‘Okay Google…’ so I figured it was time to introduce myself. With the bathroom door firmly locked I checked out the white stand-alone low-level oval porcelain tub with taps. Positioned between the bath tub and the toilet, why would I even think about shuffling from the WC (with my trousers around my ankles) to go wash my bum? I guessed it was for washing my feet and I did. I ended up using 3 rolls of toilet paper to mop up the shower of water I’d sent cascading across the floor and took five attempts to flush the soggy evidence down the toilet. Departing none the wiser, until my second acquaintance on a trip to France by which time I’d figured it out and finally, in Japan, I got to feel the real deal. The question that struck me most, prior to trying out a bidet was, ‘Why having grown up with toilet paper would I want one?’ But the new bidets are easy to install, hygienic and above all they’re changing peoples perspectives.

Why Bidets Got a Bum Rap. Way before my first encounter, America a big potential market for bidets, had failed to adopt them (the low-level sit and wash version) because they got a bum rap. Many Americans associated the stand-alone bidet with sex-workers, having seen them being used in European brothels during World War II. The question of space and additional plumbing for bidet fixtures in, ‘the smallest room‘ didn’t help its cause either, added to which the use of toilet paper was gathering pace. Travelling even further back in time, long before the Romans sat in their rows of toilets with a ‘sponge on a stick‘ to mop up after themselves, the world was already awash with ‘washers.’ The options for the finishing touches included; stones, leaves, grass, corn cobs, animal furs, sticks, snow, bits of porcelain, seashells or simply your hand.

Toilet Paper is ‘On a Roll.’ The Chinese are credited with inventing the new alternative, toilet paper, as far back as 1391 and by the late fifteenth century it was widely available throughout China. Fast forward to 1596 and, rather like computers, the invention of the modern WC/Toilet provided the hardware for a wider audience. The software sales (toilet paper) took a further 260 years to take off when eventually in 1857, Joseph Gayetty of New York, marketed a modern commercially available toilet paper, ‘Medicated Paper, for the Water-Closet.‘ The first perforated toilet paper rolls were finally introduced in 1890 and by 1930 toilet paper was widely manufactured and ‘splinter free.’ Since then toilet paper has gone ‘on a roll‘ (pun intended) for wipers worldwide as being, ‘The go to, when you go do!‘. The appearance of toilets in every home coupled with improvements to the softness and strength of toilet paper and its extensive sales and marketing went on to influence a social change, and social conditioning in countries like the US and UK (still two of the leading wiper countries.) With bidets (in their original format) failing to take off and get deep enough into the human psyche, the momentum was lost and led to a generation of toilet owners (in the USA, UK, much of Europe and many East Asian countries) becoming keen wipers and subsequently dedicated toilet paper users. Until now that is…

Douche and Dab’ or Wipe. It’s a long time since bidets first appeared in France back in the late 17th century, and although the first flushable toilet was invented in England (1596) WCs/Toilets didn’t gain popularity until 1851. It took approx. 100 years longer to establish themselves in the modern world. In 1980, the first ‘paperless toilet‘ was launched in Japan by manufacturer Toto. Since the 1980s technology, design and functionality have gone on to transform the product, the experience and the accessibility of both toilets and bidets. In regards to ‘wash vs wipe,’ billions of ‘washers‘ around the world had their cleaning experience happily established for ages. In many parts of the world [e.g. South East Asia, The Middle East, India and some European countries] washing has always been the preference over wiping. Their culture is a flip on the way ‘wiping society‘ thinks with our reliance on toilet tissue. For the residents of many nations, washing with either bowls, ‘bum guns’ (washing wands) and/or bidets are ‘the main event,’ the toilet paper is the ‘(back) side show,’ or even a complete no show. In trying to persuade people, it’s far easier to ‘upgrade’ a habitual and established washing method, rather than change the habits of a lifetime, i.e. get them to exchange ‘douche and dab,’ for the waterless wipes with toilet paper. Quite understandably when you put it like that.

Team Wipe vs Team Wash. This has meant that for some while ‘Team Wipe‘ have been sitting on their backsides (so to speak) focussing on how they could upgrade their own experience with things like softer or more eco-friendly tissue options. Meanwhile, manufacturers and designers for ‘Team Wash‘ have been coming up with a range of smart new inventions and health benefits to enhance their offering. You’ll no doubt be familiar with toilets with built in bidets, and functions such as; wash, dry, self-clean, funky lighting, music, automatic seat open and close, health checks and a whole lot more. But hey, I hear you! 😉 ‘That’s all very well but it’s not so easy to make the switch if your current set up is a standard toilet, plus toilet roll holder(s)… and there’s a great range of toilet rolls to choose from these days.’ Okay, let’s get to the bottom of all this.

Changing Your Perspective. The recent panic buying and fear of running out of toilet tissue has been a timely opportunity to grab the wiping world’s attention with alternatives to just using toilet paper. For the toilet paper consumer as it were, trying to sell something to ‘attach to a toilet and wash your butt,’ is no easy task. There have been various attachable bidet patents and inventions dating back to the late 1800s, the most recent appears to be from 2010. Having said that, only in the past few years have ‘attachable bidets‘ begun to get spotted by the ‘wiping community.’ The outbreak of coronavirus led to toilet paper ‘shortages,’ and then the closure of many public toilets left people with another dilemma, ‘how to go on the go.‘ Media attention turned from toilet paper to bidets as a solution with more and more headlines and greater press coverage (yep, there’s even a travel version in case you’re caught short outside). Once the public had embraced the possibilities of a bidet and were loving the buzz of other ‘new’ peripheral toilet temptations (Aesop Post-Poo Drops or Poo-Pourri as examples) the whole bathroom experience began to inspire a new audience, a wider following and a big fan base. Perspective has changed.

The Generation Game Changer. That game-changer (life-changer) for ‘the wipers’ has a lot to do with the coming of age of ‘attachable bidets‘ and for many Millennials and Generation Z they make total sense. With no history, nor necessarily any memory of ye olde off-putting bidets, ‘The Attachables‘ are grabbing their attention, and this generation are technologically immersed, care about planet earth and constantly discussing the endless list of environmental issues. Another advantage, if you rent your home, is that this is an inexpensive way to get a bidet installed, and take it with you anywhere you go. In exploring the world of attachable bidets there are some brilliantly designed alternatives out there, with all sorts of functions for all sorts of people. However, making a bidet appealing enough to promote change isn’t just about what it does, ‘it’s about what it does for you.‘ That vital part of the persuasive process takes a brilliant marketeer [Miki Agrawal] and an innovative new approach [TUSHY.]

Reasons to be Cheerful not Fearful. One of the other reasons for the attachable bidets new resurgence and success is its simplicity, in 10 minutes you can easily convert your current toilet into a bidet and… it looks good too. Costs vary but a ‘classic‘ starts at around $89 (approx. 60-100 rolls in toilet paper money;)) making it very affordable. That’s quite tempting vs the considerably greater expense of having to buy and fit a completely new smart toilet/bidet with wash, dry and other multi-functionality built in. But fear not toilet paper fans, bidets do not necessarily equate to ‘no toilet paper whatsoever’ because with bidet attachments you’ll still need to dry up afterwards. The preferred methods being toilet paper (biodegradable) or bum towels (ideally bamboo in both cases.) After all, whatever age, you’ll still have your toilet rolls (or bum-towels) close to hand. You decide how much toilet paper you use and/or how often you get to use the bidet – so sit back, relax, and… ‘ease your way into your new bidet.

Hello TUSHY. Let’s get back to ‘TUSHY.’ Founded by Canadian born New Yorker Miki Agrawal back in 2015. Miki, CEO Jason Ojalvo and their team have been making a big splash by changing consumer perceptions (and misconceptions) about using a bidet, or ‘making a clean start‘ so to speak. Miki, whose parents are Indian and Japanese (so she knows about bidets and the washing ways) is a disruptive innovator whose marketing approach mixes, ‘hygiene + humour, entertainment + environment‘ which confronts and cuts through traditional taboos and bravely challenges the status quo. ‘TUSHY‘ have jumped the obstacles and put attachable bidets ‘front of mind for your behind.’ Apart from convincing people that using a bidet is the best way to clean your butt, and in spite of the stiff competition, they’ve got a lot of people’s attention! The TUSHY bidet attachment is also environmentally friendly, squeaky clean, saves you money, it’s fun, totally natural to use, and it makes you feel, ‘It’s the way to go if you’re in the know.’

Health, Hygiene and Environment. Environmentally the big plus about bidets is they save water, a lot of water. Another is ‘Trees vs Bamboo’ as millions of trees are cut down to make toilet paper, check our article, ‘Is Wiping our Bottoms Wiping out Forests?’ Bamboo offers a sustainable future. As numerous stats clearly illustrate bidets are good for the environment, healthier and the most hygienic self-care option. But tell that to people a couple of years ago and ‘yer, right!’ The fact is it’s Miki has managed to get that message out there, got it across and got it to stick. The ‘better for you‘ factor is backed up by a long list of positive personal stuff that’s going to benefit us by using one including; not using our hands and/or spreading germs around, avoiding haemorrhoids, washing with water is non-abrasive, it can help with IBS, UTI’s and periods… quite a lot of which gets covered in their most recent (and amusing) advert, ‘Time To Get With The Clean Poop Program, People.’

The TUSHY Talk

Taking the ‘Boo!’ out of ‘Taboo.’ It would be fair to say that in my personal opinion, in terms of converting the unconverted and taking the ‘Boo!‘ out of ‘Taboo,‘ TUSHY (with their bidet attachments, bamboo tp, bum towels and travel bidet) are currently the greatest influence in moving washing back to the no. 1 spot for our no. 2s and suchlike. But there’s another great ‘finishing touch’ to the TUSHY story and that’s the fact Miki Agrawal is also a philanthropist, ‘TUSHY is passionate about fighting the global sanitation crisis and has helped almost 60,000 families gain access to clean toilets in India.’ TUSHY, ‘Thank you from the bottom of our hearts… and the hearts of our bottoms!’

We’ll be back in a week or two with another of our independent takes on the world of taboos, loos and no. 2s… As ever do get in touch with any comments or feedback. Have a great weekend! Well be back in a couple of weeks as heading off to our B&B in Corfu to check all’s well.

[All photos in the article are copyright of HelloTUSHY]

Toilet Paper (from trees) is back in the Headlines. ‘Is Wiping our Bottoms Wiping out Forests?’

Back’side’ to the Future | Trees or Bamboo?

Toilet Paper: It’s not (as the panic buying highlighted) about shortage. It’s about sustainability.

When you wipe your bottom you may be unintentionally wiping out forests. In last week’s post we wrote about supporting renewable energy that protects our world. The focus was on Biogas as a sustainable energy source, using cattle poop mixed with food waste as the basis of our article. However, fortunately cows don’t use toilet paper/tissue as do such an increasing percentage of the human race. The reason we mention it is the world’s biggest manufacturers use a lot of trees and a lot of water to make toilet tissue. We’ve all been made aware of, and many countries are beginning to react about, the destructive use of plastics which are proven to be damaging to both land and sea. But, why would we necessarily think that toilet tissue, ‘That flush-away daily cleanser we simply pop in the toilet and it disappears,‘ would be anything for us to be remotely concerned about?

Meanwhile, the Amazon burns and Forests are being cut down at an Alarming Rate. The really important issue here (rather than the recent occurrence of toilet paper panic buying) as WHO recently pointed out, is ‘The world has lost 178 million hectares of forest since 1990.’ That’s seven times the area of the UK! With that staggering statistic in mind – add to that how much devastation can be historically, and presently, aligned to cutting down trees for toilet paper production (let alone the amount of water and chemicals used in the process.) We can clearly see that we have reached a crisis point in regards to the impact on our forests, the amazon and our planet. This leads us onto the introduction (if you’d not heard of them already) to an organisation that is kicking up about the use of trees for TP [toilet paper] and we wanted to give that some publicity and their findings an airing…

Trees or Bamboo… and gallons of water too! In this brief article we have no intention of sending you to sleep with reams of information, facts and figures, but we wanted to flag up a few things that may be of interest, or an influence on your choice of which toilet tissue and certain other products to use [e.g. kitchen towel, face tissues, and even wet wipes.] As a comparison, let’s take a quick look at the key ‘need to knows‘ regarding toilet paper/tissue and the advantages of bamboo for sustainability and similarly the environment. We’re focussing on ‘Bamboo vs Trees.’ But in regard to their importance on earth – Trees are essential for our planet and exactly why they have to be saved and protected, not used for toilet paper. Trees are vital, as the biggest plants on the planet they give us oxygen, store carbon, stabilise the soil and give life to the world’s wildlife.

‘Bamboo instead of Trees for Balanced Sustainability. The Benefits.’ Bamboo is a very fast growing, renewable and an easy-to-grow resource. It is an extremely versatile material with countless uses, including; construction, clothes, food and fuel. Bamboo shoots are used in Asian food preparations and in Japan, the antioxidant properties of bamboo skin can prevent bacterial growth and are used as natural food preservatives. Bamboo is well-known for being a Panda’s favourite meal. No fertiliser, pesticides, or herbicides are needed for them to grow, as unlike most crops bamboo requires no agricultural chemicals to thrive. Bamboo absorbs carbon dioxide and releases 35% more oxygen into the atmosphere, more than a similar community of trees. The list is endless and the more we learn about bamboo it’s obvious as to why, ‘it’s a true miracle of nature.

The Natural Resources Defense Council [NRDC] are moving and shaking regarding TP from trees, as it’s not on most peoples radar or list of priorities, but ought to be. A number of you in the know may be following Shelley Vinyard from the NRDC, a campaign expert who has written many articles on the subject of boreal forests. Shelley provides a clear and well-researched view. For further reading, and to expand on the focal points we’ve made above, here are a few sources of useful information from NRDC to check out: ‘All Your Questions About Toilet Paper Answered‘ from June 24 2020, ‘The Issue with Tissue.’ Another useful resource is Mongabay who frequently comment on deforestation with their, ‘News and Inspiration from Nature’s Frontline.’

Is Bamboo the New You? or ‘What’s the most climate-friendly tissue paper for you and our planet.’ By way of an introduction. To find out about the hottest new influencers in the world of bamboo toilet tissue and our more eco-friendly household products + where you can buy them – here’s a list of links to just a few of the many game-changers (in no particular order) to get you started. Each offering alternates to TP from Trees [availability of brand may depend on your location]:

The Cheeky PandaWho Gives a CrapBumbooCabooNo. 2ReelTushyBim Bam BooPurePlanetClubSilknSoft

We’ll leave you with a few last thoughts to ensure we protect this precious asset. ‘How can we harvest bamboo in sustainable ways to save the bamboo eco-system, to plan not only a scientific but also a holistic approach to bamboo cultivation? Also, the impact of industry on the biodiversity, local peoples lives and those animals for whom it’s their home? These questions are crucial if we are to build a sustainable future and long-term access to Bamboo, an important resource but that, in harvesting it, we don’t destroy it as a habitat, or ignore its value as continuing climate change reboots the natural order.‘ This is a subject we’re going to return to, if you have any comments or want to tell us about your experience with bamboo and or sustainable toilet paper please get in touch. We’ll be back next week…

Toilet Paper 2020. What has the impact been for brands and consumers so far.

Pandas, Koalas, Bears & Puppies | A World of Toilet Paper

The Toilet Tissue Issue. A few months ago pre-lockdown Helen Morris of Tissue World Magazine published an interview with Mark Hendriksen in ‘ConsumerSpeak.’ The worldwide tissue market is worth over £50 billion a year and TWM is the leading independent publication and online resource for the global tissue industry, publishing essential information, analysis and opinions on breaking trends in business, technology, regional developments and sustainability. At the same time as our article appeared in mid May, those in the know were writing a ‘pandemic special 3-parter’ with Helen having interviewed tissue mills and industry insiders to get their views on how the pandemic is impacting the tissue market [toilet paper being a major part of that] and their forecasts for the future. If you’re not in the Tissue Industry and heard of the much respected TWM, or you’re one of many toilet paper users, you may be interested to hear their thoughts.

Impacts on Brands, Business and Consumers. The links to the 3 articles are integrated below. We’re currently doing a short survey aimed at consumers which [although it’s still work in progress] is so far bearing out the observations made in these reports. What has been shown here is how the industry has stepped up to make a collaborative effort, which so clearly demonstrates how the they can come together if and as necessary with an ability to adapt swiftly to the new moments of the economy. The manufacturers and suppliers have also taken extra steps to keep their people and their families safe and healthy. These measures have included enhanced safety measures for office, mill and distribution centre operations. As we see it for our readers, the main (brand-consumer) bullet points taken from the articles are as follows:

  1. ‘The AfH [away from home] sector is especially hard hit as many nations shutdown social activity as restaurants, bars, flights and hotels temporary close down to adjust and safeguard citizens.
  2. An increase has been seen in demand globally for consumer products, that is; toilet paper, household towels, baby diapers, feminine care, and incontinence care products.
  3. Interestingly but not surprisingly, in view of stock shortages and concerns over store visits, direct-to-consumer (DTC) tissue brands operating on subscription basis also see a significant increase in demand and the surge in the number of subscribers. It is unlikely that these brands will be able to retain all of their newly acquired customers as impact of pandemic wanes. However, in regard to e.commerce and DTC, according to some traditionally retail only suppliers, ‘They believe that some of the e-commerce increase will be permanent even after the end of the pandemic.’ [TWM Analysis Part 1]

Winds of Change. It’s going to be interesting to see how many brands retain their customers, how many are ‘unfaithful’ and switch brand and who buys cheaper or non specific brands, and last but not least, though it seems more so in the US and the UK for example, who switches to bidets and the wash vs wipe. All this apart from the greater public awareness of how toilet paper is produced and the amounts of trees & water needed to make it, plus the carbon footprint with delivery. Start-ups, brand ethics, sustainability, flushing and the 3Ps, use of bamboo vs trees, giving back to help resolve world sanitation problems, plus bidets and budgets are all increasingly becoming consumer considerations.

Further Analysis. Next up in TWM’s chat with industry insiders, again, some fascinating nuggets of info and observations, primarily the consequences on daily life, freedom or movement, employment, operations and liquidity of companies, and the global economy as a whole. The manufacturing of TP and tissue was impacted when the pandemic started, then further disrupted by the panic buying, both of which hit the supply chain. ‘Orders for toilet paper and paper towels increased as consumer/household demand surged, while demand for products at airports, hotels, institutional spaces and other public venues softened.’ [TWM Analysis Part 2]

The New Normal? Finally, the 3rd article discussed the temporary uptick in retail, against the troubles in the ‘away from home’ [AfH] sector. Although titled as ‘USA Tissue’ the general findings apply to a number of countries. This then comes full circle, as the points made in Article 1 begin to repeat for both consumer and business activities/public services. The take-aways from this for us were:

  1. ‘It’s important to consider that the extent of economic fall out and high rates of unemployment will place an additional strain on many household budgets, with consumers rationalising further. Potentially diminishing gains for categories like paper towels and facial tissue, with toilet paper serving as a substitute in view of depressed incomes.’
  2. ‘However, the spike in demand is not necessarily all good news for the key brands. Aside from being temporary, the uptake in demand sees shoppers choosing first and foremost cheaper private label as well as stocking large bulk lower cost packages at retailers like Costco as well as discounters.’
  3. ‘With respect to consumer tissue and bathroom routines, in the past couple of years we have been watching the rising demand for bidets in the US.’ Which we’ve also observed but as mentioned, the US seemingly more so than other countries with TUSHY in particular.
  4. The major manufacturers are succeeding and TP consumption looks on track to keep growing. ‘However, direct-to-consumer (DTC) tissue brands operating on a subscription basis are proving to be agile when it comes to inventory management, and they engage with customers on an ongoing basis, also via popular social media channels, so are building longer-term customer retention and acquisition strategies.’ A thought for the bigger players to ponder as pandas join the bears, koalas and puppies in an effort to grab your bottom?

Just to wrap up, our weekly round up of the news and articles on loos & no. 2s…

  1. More news on harnessing the power of poop from, ‘Successful Farming‘, written by Jessica Wesson.
  2. The Proof is in the Poop. ‘How your poop is being used in the fight against COVID-19‘ from the San Diego Union Tribune, as more and more interest grows in epidemiology + wastewater. From CNN on the same subject, check out this video, ‘How poop could help warn of the next coronavirus outbreak.’ Finally, for now, yet another article from The South China Morning Post, ‘Singapore is checking waste water with people’s poo for coronavirus‘ by Dewey Sim.
  3. An article from Anthropocene in their weekly science despatch, ‘What to do about greenhouse gases from poo‘ by Sarah DeWeerdt.
  4. Sit vs Squat. Lastly, about one of our regular topics. An article by Michael Marshall in NewScientist recently reported, “Certainly, sitting upright to void isn’t natural. For most of our species’ history, people squatted, bending their knees and sticking out their bottoms. About two-thirds of people still do this. Of course, “natural” doesn’t necessarily mean “better.” However, medical professionals are starting to implicate conventional toilet use in many abdominal disorders including constipation, bloating and possibly haemorrhoids. And a recent review of sitting upright to defecate even concluded that it was time to “put this unfortunate experiment to an end”.

Do Get in Touch. We’re always happy to hear from readers with any comments or interesting articles so do get in touch. Until next week…

Tissue World Magazine ‘Consumer Speak’ pre-lockdown interview with Mark Hendriksen.

THE GAME CHANGER IN RECENT TIMES HAS BEEN ACCESS TO TISSUE PRODUCT INFORMATION… ALLOWING THE PUBLIC TO MAKE INFORMED DECISIONS ON THE ENVIRONMENT, HEALTH AND WELLBEING.” by Helen Morris Tissue World Magazine May 14th 2020

Mark Hendriksen Tissue World Magazine
Mark Hendriksen | Consumer Speak May 14 2020

London based Mark Hendriksen is a researcher and blogger about the world of toilets, with humorous and educational health related books to his credit. He’s an entrepreneur with a successful career in tourism publishing, a problem solver, a yogi and a part time traditional sourdough baker, and the award-winning owner of The Merchant’s House Boutique Hotel/B&B on Corfu, Greece. His report was written pre-lockdown. [Read the full article here.]

Tissue World Magazine is the leading independent publication and online resource for the global tissue industry.
Dedicated to keep tissue professionals up-to-date with the industry, Tissue World publishes essential information, analysis and opinions on breaking trends in business, technology, regional developments and sustainability.
Distributed across both print and digital media, Tissue World’s authoritative editorial content is accessed by over 72,000 industry professionals* every year. [*inclusive of print and digital readers, website users and e-newsletter subscribers.]

Planet Poop, ‘We have a problem!’

Planet Poop, ‘We have a problem!’ Before we look at alternative uses for human and animal poop as promised last week, there’s the human poop lifecycle, a major global problem that we ought to flag up first. Since the earliest records of sanitation during the Mesopotamian civilisation flourished in the Euphrates River area (modern-day Iraq, Iran, and Syria.) Effectively, from 4000-2500 BCE until today, a) 25% + of the world population still has no access to basic sanitation and/or water, this means open defecation and a lack of hygiene that needs addressing, and b) those of us that have toilets and sewerage systems are using gallons of fresh water to flush and producing a mountain of poop that needs to be properly managed (in unison with continuing research and improvements) at sewage plants.

If we don’t resolve this and better manage all the animal waste (which account for about 80% of the world’s poop) as well as human waste, then the world faces a huge problem. Even if it were possible to have the majority of animal waste reused as fertiliser (which it presently isn’t), scientists say this is a major environment and health problem that urgently needs addressing. Think air pollution, water pollution, climate change, the dumping of excess waste and waste can poison wildlife, aquatic life and then ultimately enter the human food chain.

The Sh*t Hits the Fan. As the impact of bad management, lack of planning, investment and foresight, has little improved since the dawn of civilisation, now, as it was back then, rivers and oceans (today incinerated or in high cost landfill) still seem to be the major disposal options and therefore account for the many of the problems and challenges mentioned above. While urine and faeces do potentially have a wide range of applications they are not being given the attention and funding they deserve. Looking at the primary uses, it can provide nutrients for diverse ecosystems, be used as fertiliser or for soil conditioning in agriculture, burned as fuel, or dried and used in construction. Some medicinal uses have also been found.

A Mountain of Mess. Most importantly the big question of what to do with the growing mountain of waste is still largely ignored and remains unanswered. There’s just so much animal poop (primarily) but also human waste out there, that the shit has already hit the fan and it’s spinning off at an alarming rate. The proper disposal of human and animal waste is a major sanitation problem in the Third World and elsewhere, both in its quantity and as a serious health hazard. We’ll need improved international policies, investment, communication, and state-of-the-art technologies to address the impacts this has on global health. If we want to live sustainably and save the poor the planet and the environment we, as well as the industry, need to keep taking this subject very seriously and driving change.

Poo with a Purpose. When you get to the bottom of it there are some huge benefits in reusing sh*t, or getting creative with it that can greatly contribute to reducing the impact on our ecosystem. One major difference between human and animal faeces is how much of it is produced.  ‘The average human produces around 1/4 – 1lb of poop [up to 1/2kg] per day. That’s in stark contrast to animals such as a cow 65lbs [30kg] per day or an elephant 100lbs [50kg] or even a pig 11lbs [5kg] as other recognisable examples.’ Just to expand on this to give a better overall picture, ruminant animals like cows also produce emissions when they belch or pass gas. In terms of these manure and global warming the chief offenders are beef and dairy cattle which produce about 62% of it. Put simply, livestock manure, which is the organic nitrogen that is excreted from animals is either deposited directly on pastures during grazing, or is collected, stored and processed. That treated manure then becomes available for application to agricultural soils, mostly land for crops. But whatever the stats and processes in all this, it’s collectively an enormous problem, so why aren’t we really ‘Getting our sh*t together?’

How can we #BeMoreDungBeetle and become better at waste recycling? As mentioned above, faeces can be used as fertiliser or soil conditioner in agriculture. It can also be burned as fuel, i.e. used to produce combustible gases such as methane, or dried and used for construction. Flies actually have a positive use in converting human waste into chicken feed (there’s a reassuring explanation;)) We’ve selected a few of the more recent articles that further enlightened us on what’s going on and where. We’ll get back to this subject in more depth again as the lesson we took from all of this is that we must continue redefining ‘waste’ and finding alternative applications.

  1. ‘A Proposal for Recycling the World’s Unused Stockpiles of Treated Wastewater Sludge (Biosolids) in Fired-Clay Bricks‘ from Buildings via MDPI, started appearing in the press in early 2019. While there are still some issues to iron out with the prototypes, it remains a strong possibility that a % mixed with the clay could still work, in other words biosolid-bricks are a topic worth keeping an eye on. We contacted Professor Abbas Mohajerani at RMIT who led on the paper and are just awaiting an update.
  2. There’s a company that’s setting a fine example with Human Waste Briquettes. It’s called Sanivation and they collect human waste from special toilets and turn it into sustainable fuel, which improves sanitation and reduces the environmental impact of burning wood. They partner with local governments to help meet the growing waste processing need from septic tanks and pit latrines. Sanivation design, build, and operate treatment plants so that they can be operationally sustainable. The plants transform faecal sludge into biomass fuels.
  3. Human Poop as fertiliser: [Additional updates to original article June 5. 2020., ‘Human poop as crop fertilizer?’ and from The Sacramento Bee, ‘From rabbit poop to tomatoes, a new vegetable swap has a little of everything.’
  4. Back to construction, on the BBC back in 2019, ‘Would you buy a home made from poo?‘ Where a Thames Water sewage plant in Beckton, East London used the waste to power electricity and they were producing ‘bricks’ in an effort to have a more positive effect on our planet and the environment.
  5. Animal Magic. In 2017 (as data is often not so immediate) The Food and Agricultural Organisation of the UN reported ‘ The largest share of total livestock manure Nitrogen inputs were in Asia (35%) and Africa (25%), followed by South America (16%), Europe (10%), North America and Oceania (4%).‘ So manure for fertiliser is still a biggie, and set to keep growing.
  6. Sheep, shearing sh*t is big business, literally! Aidan Smith for Farm Weekly explains, ‘Crawling under a shearing shed with a vacuum cleaner hose to suck sheep manure out doesn’t seem appealing to a lot of people.’ Aidan commented to us that, ‘The manure is usually spread out on the farm as fertiliser or for the home gardens etc.
This is so much more than a Museum! | ‘Museo della Merda’ Castelbosco Italy

Biodiversity, a Problem with an Opportunity! We’ve only really touched the surface but wanted to put these thoughts in your mind, and as you can imagine there’s a lot of this to wade through. Having mentioned ‘The Biggest Little Farm’ it’s time to look at ‘The Shit Museum‘ officially known as ‘Museo della Merda‘ in Italy [mentioned in a previous post.] If you wanted to wrap up all that we’re trying to put across, in one place that you can go see for yourself, then look no further. Pottery, energy, fertiliser and foresight

In the province of Piacenza, on a farm which makes milk for Grana Padano cheese and includes seven production units. Here every day 3,500 specially selected cows produce around 50,000 litres of milk and 150,000 kilos of dung. Under Locatelli’s management, this quantity of excreta started to be transformed into a futuristic ecological, productive and cultural project. Using highly innovative systems, electrical energy started to be produced from the manure. Today the farm produces up to three megawatts per hour. The buildings and offices of the farm are heated exploiting the warmth given off by the digesters as they turn manure into energy. Not to mention the fertiliser produced. All these activities have drawn attention from various international institutions concerned with ecology and innovation, leading to widespread recognition and prizes, and making Castelbosco a point of reference.Click here to find out more!

The Biggest Little Farm: While we’re on this subject, do watch (if you haven’t already) the recent Amazon release from back in 2018/19, ‘The Biggest Little Farm‘ where on barren land about an hour north of Los Angeles, a couple along with an expert mentor started to create a farm. This enchanting documentary is particularly poignant in these current times, as you witness an earthly paradise and imagine a new ‘Garden of Eden Project.’ This ecological restoration provides an environmental diversity for plants, humans and animals to coexist as nature does its thing. Apricot Lane Farm, is a farm for organic food production it’s a 200 acre biome of balance and sustainability. True to Rudyard Kipling’s ‘If’ they must ‘meet with both triumph and disaster and treat those two imposters just the same.’ It is, as you’ll see, bringing hope for a better future.

Finally, in addition to this weeks main article, let’s quickly look at the work of Jim Bachor, a talented mosaic artist in Chicago, USA who has been getting very creative with potholes. One mosaic particularly caught our attention, it’s a sign of the times and as posts about loos and no. 2s are totally up our street (pothole pun intended) we didn’t want you to miss out on this. Also, mosaics and bathroom history also flow perfectly with the theme of one of our children’s books about the history of the toilet ‘It’s All About Poo!’ and so we loved Jim’s similar arty and humorous approach to an issue that drives most of us mad – potholes. But let’s start with a little more detail about mosaics. According to the Ancient History Encyclopedia mosaics first emerged in the Bronze Age and subsequently with patterns resembling mosaics dating back to the 8th century BC in the Middle East and the 5th century BC in Greece. Things got more colourful when the Romans commonly used mosaics to decorate homes and public buildings, often in flooring. 

Photograph courtesy of Jim Bachor

As Jim explains about his work, ‘Trying to leave your mark in this world fascinates me. Ancient history fascinates me. Volunteering to work on an archaeological dig in Pompeii helped merge these two interests into my art. In the ancient world, mosaics were used to capture images of everyday life. Using the same materials, tools and methods of the archaic craftsmen, I create mosaics that speak of modern things in an ancient voice.‘ We have a mosaic timeline along the river Thames by Queenhithe dock, part of which you can see below, and hopefully these images might remind you of how bad waste management has been for thousands of years, but also to maybe inspire you to think about a mosaic in your bathroom designs. With Jim’s toilet roll embedded forever on the bathroom floor or wall, you’ll never be without tp ever again!

More news next week. Thanks for following us. Do get in touch, we’d love to hear from you, or get any updates, insights or suggestions on this, past or future posts e. chat@thedailypoo.co.uk